3 Archetypes Of Innovation Management Tools

As the innovation management tools market matures, three distinct provider archetypes will emerge to stabilize the tech solution ecosystem

• innovation platform providers
• innovation event orchestrators and
• innovation community facilitators.

For vendor strategists, understanding their archetype is a critical first step toward navigating the complex customer acquisition process.

Regardless of whether a provider commits to a single archetype or a hybrid model, it must understand the future typology of the marketplace in order to successfully design a forward-looking market strategy.

Quelle: Forrester Research

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